The effects of Cu-addition and die-upset temperature on the texture in the die-upset Nd-lean Nd_xFe_93.5-(x+y)-Cu_yGa_0.5B₆ (x = 9-12, y = 0-2) alloys were investigated. The die-upset Cu-containing Nd-lean Nd₁₂  Fe _81.5-y-Cu_yGa_0.5B₆ (y = 1, 2) alloys showed a considerable texture. Texture in the Nd-lean alloys developed through basal plane slip deformation. The Cu-addition reduced the melting point of grain boundary phase facilitating grain gliding during the die-upsetting, and providing a greater chance for the Nd₂Fe₁₄B grains to meet the deformation conditions. Die-upsetting at higher temperature facilitated grain gliding and plastic deformation, thus enhancing texture.